Britvic Mixers has been serving quality drinks since 1938, with its iconic tonic water and mixer range eventually making its way to India. As the brand looked to connect with a younger audience, it needed a fresh visual direction that felt lively, playful, and contemporary. To bring this vision to life, a fun visual language was developed using paper-cut inspired lettering and illustrations. The system was then extended across the brand’s communication strategy, creating a cohesive look across both print and digital applications.